Should A Wannabe Influencer Friend Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our bond has turned into me being her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being recorded, altered, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to industry events was my method of sharing opportunities, providing her a chance to witness exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not everyone likes being on camera, but often unplanned moments is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions support one another in small ways. I thought filming a clip here or there would be fun for Beth. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply everyone around her is content. She must to honor her friend's personal space.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real experiences, where true emotions are stored, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Keith Wong
Keith Wong

A professional blackjack strategist with over 15 years of casino experience, specializing in card counting and game theory.